Friday, February 12, 2021

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We humans are tribal by nature. Naturally, our us v. them tribalism has carried over into technology – AM vs FM, VHS vs Beta, Windows vs Mac, iPhone vs Android, PlayStation vs. Xbox, etc. The smart home market carries on this tech tribalism with equally fierce non-compatible clans.

So how do you decide which of the three major voice-controlled smart home tribes…er, I mean ecosystems – Amazon AlexaGoogle Assistant or Apple HomeKit – is right for you?

Your smart home ecosystem decision may already have been made for you. You likely already own some smart gear that is compatible with Amazon, Google or Apple – a smartphone, a smart TV, a smart lock, a Wi-Fi security or doorbell camera, smart bulbs or lights, smart thermostat, smart smoke/CO2 detector, robot vacuum cleaner, smart garage door opener, smart window shades, etc. Survey your current devices. Even if they currently operate via their own distinct smartphone apps, check to see if they also are already compatible with Amazon Alexa, Google Assistant or Apple HomeKit.

See also: What Is A Smart Home?

If you don’t already own a smart speaker – and only around a third of U.S. households do – or any smart devices, Amazon, Google and Apple each has their cost, ergonomic and functional pros and cons. (Our sister site TechRadar recently posted “The Best Smart Speakers 2020” comparison, as well as a “Amazon Echo vs Google Home” showdown.)

To choose the right ecosystem, you want to know three things:
1. How expansive is each ecosystem?
2. How “smart” is each system?
3. Which is best for home security?

While the entry cost for Apple Homekit is pricier than most Amazon Alexa or Google Home/Nest speakers, the majority of smart home components don’t vary much in price from ecosystem to ecosystem.

smart home

(Image credit: Ikea)

How Expansive Is Each Ecosystem?

You may start your smart home with one or two devices, but eventually you’ll want to expand with additional devices.

To voice control your smart home, you have to make sure your smart gadgets can hear you anywhere and everywhere in and around your home. Google sells a small variety of Home and Nest Google Assistant speakers, and Apple only one smart speaker for HomeKit, the HomePod. But all Android phones and many smart watches allow you to voice control your smart home, and every Apple mobile device – iPhone, iPad, Watch, AirPod – acts as a HomeKit speaker via Apple’s Siri voice assistant.

Amazon has licensed Alexa to a plethora of smart speaker makers, which means there is an enormous variety of Alexa-compatible smart speakers available in varying sizes, shapes and prices. But, you may not need a separate Alexa smart speaker in every room. Hundreds of smart home gadgets have Alexa built right in. An Alexa-enabled device equipped with both microphone and speaker can answer your questions, play music, control other gadgets, etc., just like a separate Alexa speaker. Or, your device may simply include a microphone to hear your device-specific Alexa control commands.

Not only are there a plethora of Alexa-enabled speakers and gadgets to choose from, Alexa’s compatible product universe is also far larger. According to Amazon, “[t]here are currently more than 100,000 smart home devices that can be controlled with Alexa, from more than 9,500 unique brands.”

As of a year ago, Google says Assistant “works with more than 30,000 devices from over 3,500 home automation brands.” That number has likely increased, but Google still has a long way to go before achieving equity with the Alexa-compatible universe of products.

HomeKit lags far behind both Amazon and Google in the number of brands producing compatible products. According to Apple, “[o]ver 100 brands worldwide are committed to providing accessories that are compatible with the HomeKit framework, and the number available is growing every day.”

How Smart is Each Smart Home Ecosystem?

smart home

(Image credit: Amazon)

While there may be a lot more Alexa-compatible products, Google Assistant can not only perform more smart home actions, but has been judged smarter overall.

According to Google, Assistant can perform more than a million actions, while Amazon celebrated around a year ago that it had surpassed 100,000 “skills.”

Not only can Google Assistant do more smart home stuff, it’s also been smarter than Alexa overall. According to the latest voice assistant IQ test conducted by venture capital company Loup Ventures, “Google Assistant answered 93% of the 800-query test questions correctly compared to 83% for Siri and 80% for Alexa.” These results make perfect sense; after all, Google is a search company. However, some reporting in the last year has indicated that Alexa has closed the intelligence gap. Amazon, Google and Apple are continually striving to make their ecosystems smarter and more responsive, even primitively conversational.

Google Assistant is also more lingually adroit than Alexa. According to Globalme, a language and technology company, Alexa understands eight languages while Google is fluent in 13, each with varying dialects. HomePod is the most multilingual among the voice assistants, however, able to react to queries in 21 languages, plus distinct dialects in each.

Surprisingly, given Alexa’s connection to Amazon shopping, Google was also judged superior when it came to conducting commerce via voice. According to Loup Ventures, “Google Assistant correctly answers more questions about product and service information and where to buy certain items, and Google Express is just as capable as Amazon in terms of actually purchasing items or restocking common goods you’ve bought before.”

Which Is Best For Home Security?

Being able to order your lights on or off, your window shades up or down, or set your home’s temperature is really convenient. But your smart home ecosystem decision may rest with how smartly secure you can make your home.

Both Amazon and Google offer DIY smart security options, both via third-party compatible devices, acquisitions or partnerships with existing home security product vendors, and liaisons with professional monitoring companies.

If home security is driving your smart home ecosystem decision, then Amazon holds an edge over Google.

smart home

(Image credit: Dogitech)

From a product and price point-of-view, Amazon offers a far wider variety of smart home security equipment options for less money thanks to its acquisition of doorbell cam pioneer Ring in April 2018. For instance, Google sells a single Nest Secure starter kit for $399; the comparable Ring Alarm bundle is $150 less. Plus, while there’s only the single Nest Secure bundle, there are five Ring Alarm bundles, including one for $329.99 that covers around twice as much physical space in your home as the Nest Secure kit.

Ring also offers home monitoring price and function advantages. Ring Protect’s 24/7 professional monitoring costs just $10 a month; Google partners with Brinks, which charges three times as much.

In addition to cheaper home monitoring, Ring adds its Neighbors by Ring feature, which lets you share security footage and security alerts with owners of Ring doorbell and security cameras living around you and with local law enforcement.

However, in early August, Google bought a share of home security giant ADT. A Google-ADT partnership could substantially alter Google’s smart home security competition with Ring and Amazon.

Your Final Decision

Your home will get immeasurably smarter by installing any of the three major smart home ecosystems. There may be differences in how many smart gadgets you can add-on, how relatively smart each ecosystem is, and how secure each can make your home, but your ecosystem decision is likely to come down to exactly what specific functions you want your smarter home to perform.

See also: What Is A Smart Home



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Do you flip a switch to turn a light on or off? Manually set your thermostat? Pull out a key to lock and unlock your front door? Tug window shades up or down? Drag a vacuum cleaner across your floors? If your answer is yes any to these questions, then you’re a candidate for a smart home.

Having a regular home isn’t a bad thing – if it ain’t broke, don’t fix it – but as we enter the third decade of the 21st century, we increasingly expect our abodes and belongings to behave more intelligently like in The Jetsons or Star Trek.

See also: What Is A Smart Home?

If you want to make your home smart, where do you even start? We recommend you start by listing out what smart home features you want to implement, such as smart locks, lighting or media control, then pick a smart home ecosystem that is the most compatible with the devices you’re looking to purchase. Let’s learn more about the best smart home systems.

The Big Three, Plus A Couple More

At the top of any smart home organizational chart are the big three smart home ecosystem vendors: Amazon, Google and Apple. All three are largely defined by their voice control assistants – Amazon’s Alexa, Google Assistant and Apple’s Siri. All three smart home ecosystems enable you to voice control your compatible smart home devices via your smartphone or third-party devices such as a smart watch, headphones/earbuds, Wi-Fi, Bluetooth speakers, smart TVs, cars (Echo Auto, Android Auto, Apple CarPlay), even some bathroom mirrors, smoke alarms and appliances.

Unfortunately, all three dominant smart home ecosystems are incompatible with one another, and are metaphorically referred to as “walled gardens” or “silos” to illustrate their restrictive natures. Fortunately, most third-party smart device makers try to make their smart home gadgets and apps compatible with as many of these siloed ecosystems as they can.

While Amazon, Google and Apple have built the largest siloed smart home ecosystems, they are not the only ones. There’s Samsung’s Bixby and SmartThings, Microsoft’s Cortana, and LG’s ThinQ, to name a few. Out of necessity, all of these lower-tier smart home ecosystems share some compatibility with one or more of the big three.

It’s Time To Get Smart!

Once you have decided on which voice assistant system to use, you’re ready to start building your smart home ecosystem. We recommend you take your smart home journey a step at a time. Not only will your wallet thank you, but you’ll discover what features you like or dislike.

Some great starter smart home devices we recommend are:

  • Lighting
  • Smart Plugs
  • Smart Locks

Smart Lights

Lighting is an incredibly easy, and instant visual change you can make to your smart home. Philips Hue bulbs are a great starting point, allowing you to control brightness, turn individual bulbs off or on and, if you spring for the Philips Hue White and Color Ambiance starter kit, you can change and assign over 16 million Colors and shades of White to your bulbs. Philips Hue products (starting with A19 and BR30 light bulbs released in June 2019) can be used with Bluetooth without a hub for up to 10 lights in a room. Some smart home owners like to use Wi-Fi enabled light bulbs. These bulbs can be controlled through your home’s Wi-Fi network, eliminating the need for a specialized hub and app.

Smart Plugs

Smart plugs are the modern version of “The Clapper”, the sound sensitive switch from the 80s – and still around today! – in that they allow you to control power from an outlet to an electrical device. Smart plugs are great to use with lamps, televisions and other electronics that you would normally turn off and on with a switch. You can find smart plugs ranging from affordable prices with fewer features to pricey multi-featured plugs that can be scheduled to turn off and on automatically at certain times.

Smart Locks

Much like smart plugs, smart locks do one thing and do it well. As you’ve probably guessed, smart locks lock your doors. But wait there’s more! Some smart locks feature Bluetooth connections that open automatically when you’re in range – great for when your hands are full of groceries or kids and you can’t get your keys out of your purse or pocket. Using a voice assistant you can lock or unlock a door from any room in the house with a compatible speaker or through the manufacturer’s app. Smart locks may seem simple and straightforward, but they are a true convenience.

This is just the beginning of your smart home journey. Be sure to check out our other smart home articles like How to choose a smart home system, or The Best Smart Home Devices That Are Compatible With Alexa to learn more about how to make your house a smart home.



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It can be overwhelming when you decide to start your smart home journey, especially when it comes to choosing the best smart home system for your home. Fortunately, if you take some time to decide what you want out of your smart home system ahead of time, you can reduce the amount of money you spend and avoid compatibility issues as well.

See also: What Is A Smart Home?

Smart Home Controls

The whole reason you are even considering investing and installing smart home devices! While every mainstream smart home system, such as Alexa, Google Assistant and Apple Homekit have these functions, the diversity of compatible devices is what sets them apart. Be sure to check for system compatibility before you decide on what system to choose, or you will find yourself purchasing replacement devices that work with your system.

Basic Features

While most smart home systems offer the same basic features, such as voice recognition, smart home and media device control, you need to make sure the basic features you want are available in the system you are considering. Here is a list of the basic features you should make sure are present.

Basic control features of a smart home system include:

  • Lighting
  • Smart Plugs
  • Thermostats
  • Audio
  • TV
  • Security Cameras
  • Smart Locks

Some advanced controls to look for, especially if you want to explore home automation options in the future, include:

  • Home security system compatibility
  • Scene or automation programming
  • Smart appliance controls

Be sure to keep in mind the specific use cases you want a smart home for as you choose the best smart home system for your home. For example, if you only want to have control over your basic smart devices like plugs, switches and lighting, Alexa and Google Assistant excel in this area. Homekit devices, while generally more expensive and fewer, are much easier to control through the Apple Home app, especially for beginning smart home owners.

Having a difficult time deciding? We have some guides to help you make your choice.

Smart Home Guides:



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Thursday, February 11, 2021

Latest Tech News

Apple has filed a patent for a system that could automatically detect smart home devices and configure them for the room they are in.

Configuring devices to be fully integrated in a smart home can be challenging for a variety of reasons, such as the use of different types of wireless protocols and incompatible devices. Even tech-savvy homeowners can find configuring a smart home frustrating, so Apple is seeking to make this system easier and more user-friendly.

See also: What Is A Smart Home?

In theory, Apple’s system could enable you to install a light switch into one of your rooms, which is then immediately displayed in the Home app on your iPhone. Once this is identified, you can control the light switch specific to that room.

The system can also detect the presence of inanimate objects such as chairs and sofas. This may not seem immediately useful, but it’s all part of determining and auto-generating a floor plan for your home which, once established, enables intelligent guesses to be made about the purpose of each piece of smart home tech added.

A ‘modular wall panel’ would be used to slot a variety of different hardware units, which the smart home then figures out how to respond to. It’s not completely clear what this panel is, but it’s a safe guess it would be some version of a standard base unit such as a power socket.

When Will This be Released?

Apple has just filed the patent, and there’s no timeframe on whether this system will be implemented in an Apple product. But it’s an exciting next step for smart home tech which could make life much easier for self builders designing a smart home.

It should be noted too that similar systems already exist. Intellthings offer sensors (RoomMe) that connect to a user’s smartphone allowing it to sense when a person’s phone enters the room, activating smart home devices. And some Roomba vacuums by iRobot can make a map of your home.

Smart Home Tech Benefits

Installing smart home tech can help you save energy, therefore reducing heat bills, as well as increase comfort and convenience, such as enabling complete control over your home through a mobile app. Smart home tech can also increase your home’s security, through high-definition cameras and smart doorbells.

A truly smart home begins with the design stage and making sure you have a wired (and wireless) infrastructure to support the technology you hope to add.

As smart home tech products continue to evolve, self-builders now have an exciting array of options to make their home smart. And there is smart home tech for every budget.

This article originally ran on our sister site, homebuilding.co.uk/.



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If you’ve grown up around the retail industry, you know that success in this space is almost entirely incumbent upon your ability as a retailer to develop strong relationships. At its core, the act of a retail transaction is built around the relationship between the customer and the retailer. But that’s just the tip of the iceberg.

Nationwide Marketing Group PrimeTime

(Image credit: Nationwide Marketing Group)

Retail relationships extend to the brands that line the store’s shelves, to the distributors they receive product from, to the services vendors that they call upon to help their store operate efficiently and even to the other businesses in their community. Of course, there’s also the relationship between the retailer and their buying group — which our team here at Nationwide Marketing Group knows a thing or two about.

See also: What is a Smart Home?

It’s those same relationships — and how you as a retailer can leverage them in your day-to-day operations — that are going to help you to stand out above their competition and excel in this new era of selling a connected in-home experience.

The Smart Home Opportunity

Whether we want to admit it or not, technology is quickly creeping its way into every corner of the home. At CES 2020, we saw sensors and smart technology in everything from major home appliances and toilets to mattresses, furniture and more. This technological transformation shouldn’t be cause for concern for the independent retail channel. Rather, smart home technology presents a massive opportunity for local businesses to get out in front of this market, educate their shoppers, and develop those relationships that help them create customers for life.

Oh, and there’s a buck or two that you stand to make as well.

Nationwide Marketing Group PrimeTime

(Image credit: Nationwide Marketing Group)

According to data from Google, the connected home industry represents a $490 billion annual market. But there’s tons of room for that number to grow exponentially. Analysis from Statista shows that just 32.4 percent of homes in the United States have at least one installed smart home device, and that number is expected to exceed 52 percent by 2024. What’s more exciting is the fact that more than 42 percent of first-time Google Nest buyers buy another connected home product within the first month of their initial purchase.

That’s a ton of potential revenue just sitting out there, waiting to be swallowed up by the independent retail channel.

To get there, retailers have two major hurdles they need to overcome: awareness around smart home technology and educating consumers on how all of this stuff works. Part of the challenge has been a lack of available tools and resources to help them close the gap with their customers. The first step there should be turning to your buying group to see what opportunities exist in the connected home space. What products — or groups of products — are available to you. Evaluate what’s available to you from a merchandising perspective, and don’t be afraid to dive into this new and quickly expanding category.

For Nationwide members, the Google Nest Prime Retail Program is an example of that level of access to products consumers actively seek. That includes things like security cameras, smart speakers, smart doorbell cameras, Wi-Fi routers, hubs, thermostats, smart plugs and more.

Nationwide Marketing Group PrimeTime

(Image credit: Nationwide Marketing Group)

The connected home is a talking point with the customer, and it can turn your store into a smart home destination in your market.

Smart gadgets only tell a portion of the story when it comes to the connected home, however. In order to actually connect all of those products within the home and then control them, you need an Internet connection and wireless service. Consider stepping slightly outside of your comfort zone and explore opportunities in the wireless service and in-home internet categories.

Without that connectivity, the smart home cannot exist. Nationwide Marketing Group’s solution, in that regard, was to partner with AT&T to bring members a program that allows them to sell smartphones, wireless service, broadband internet, entertainment services and more. Being able to paint that full picture of what the smart home looks like, how it comes together, and how it actually functions is imperative for the retailer.

An Evolving Retail Experience

Smart home technology has had a tremendous impact on the in-home experience. But it’s also had a tremendous impact on the retail experience, from the way consumers research these products, to the physical purchase process, to how products are serviced.

Nationwide Marketing Group PrimeTime

(Image credit: Nationwide Marketing Group)

Technology will continue to change at breakneck speeds, and retailers that are going to succeed in this day and age need to evolve right alongside it. Special consideration needs to be given to everything from how these products and services are displayed in your store, to how you help deliver and install them in the customer’s home, to the type of response you can give when that customer experiences technical difficulties with their system.

Whether it’s through vendor partners that you’ve teamed up with or programs available through your buying group, it’s crucial to have the entire customer journey mapped out. Serve as the bridge between your customer and the promise of a truly connected lifestyle. To the unaware and unassuming shopper, this technology can be truly daunting and perhaps even a little off-putting. Change that narrative for them. Show them why the connected home matters. And don’t be afraid to call on your partners, perhaps even Nationwide Marketing Group, to help you capture a slice of this enormous business opportunity.



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With more employees working from home than ever before, cloud storage services such as Microsoft OneDrive have become an essential tool for staying productive.

By using OneDrive instead of local storage, an entire team can have access to all of the files and documents they need in one place. However, what happens when you accidentally delete a file?

In an update to its Microsoft 365 roadmap, Microsoft has revealed that it is currently working on a new feature which will display a dialog when files are deleted from OneDrive. This feature will hopefully prevent users from losing track of their important files when it launches later this month.

Restoring OneDrive files

Once the feature rolls out, a user will be shown a dialog when they delete a file or even multiple files for the first time. The reason for this is due to the fact that like in Windows 10, OneDrive files aren't actually deleted but are instead moved to a recycling bin.

In the same way that you can take deleted files out of your recycling bin in Windows to restore them, you can also do so OneDrive which can be quite helpful for those collaborating with others online using Microsoft's cloud storage service.

The dialog will continue to show up each time a user deletes a file in OneDrive to ensure that everyone is aware of the fact that OneDrive has a recycling bin. However, you can check a box if you don't want to see these messages and admins can turn off this notification entirely with a group policy setting.

The move to cloud computing has changed the way in which we work with files but thankfully OneDrive uses the same logic as Windows so that users can move their workloads to the cloud without having to change their workflows.



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